Hi, I'm Luis Hernandez, an experienced Art Director & Designer based in Los Angeles, California, and working remotely.
With over 10+ years of experience, I've honed my skills in crafting impactful visual creative campaigns for brands and clients who strive to make a difference in the world and connect deeply with their audiences.

I blend creativity, strategy, and storytelling to deliver impactful messages and memorable experiences.
I believe in the power of design to inspire, influence, and foster meaningful connections between brands and their audiences.

From my early days of discovering Photoshop at the age of 13 to creating collages with paper and paint, my journey has allowed me to collaborate with talented artists and support emerging talent throughout my career.
Throughout my career, I've had the privilege of working with diverse clients across various industries, shaping brand identities and telling unique stories through innovative visuals.
From concept development to execution, I take pride in delivering exceptional designs that captivate and leave a lasting impression.

As a proud member of the vibrant and diverse Latino community, I'm deeply committed to using my art and words to give voice to important stories and bring about positive change.

I welcome connections from individuals and organizations looking to create something amazing together. Don't hesitate to reach out and say hello! Let's connect and bring incredible ideas to life! 👋 You can reach me via email 💌, connect with me on LinkedIn 👨‍💻, or follow me on Instagram 🖼️.

I am currently freelancing remotely from Los Angeles.

Let’s Collaborate

Art Direction
Brand Identity System
Visual Campaign Design
Sports Entertainment Experiential
Ai Visual Design + Creative Writting

Graphic Design
Editorial Design
Social Media Content
Design Paid Marketing Design
Logo and Brand Kit

I’ve Collaborated with NIKE.com App Events, Jack In The Box Studios, MEXTOUR U.S., Leagues Cup, Blacklove.com, Reina Rebelde, Adidas Los Angeles & NYC Hispanic Market, CONCACAF, The Mexican Soccer Federation, MLS, AT&T, Golden Boy Boxing, Northgate Market, Doña Maria Brand, Maestro Dobel Tequila, Snapchat Discover, Hulu & FX.

Responsive Design
Typography
Illustration
Production Design
Presentation and Layout

Follow me @unarosamas.jpg for your daily dose of color inspiration!