Doña Maria® Mole holds a special place in Latino mom kitchens across the United States and Mexico, serving as a food staple for generations. Known for its ability to create a delicious mole dish in minutes, this iconic brand invited me to craft their marketing campaign, "Awaken Your Senses." Drawing upon nostalgia, I created a visually engaging and playful campaign that resonated with Doña Maria fans.
Our approach was to present vibrant, simple, and abstract visuals that captured the essence of special moments in the kitchen. By celebrating these cherished memories, we aimed to evoke a sense of joy and familiarity among our audience. The campaign successfully portrays the brand's connection to its loyal consumers and their shared experiences.
Through this marketing initiative, we aimed to simplify the message and create an emotional connection with Doña Maria enthusiasts. Our intention was to remind them of the ease and delight that comes with using Doña Maria Mole—a brand that has been a vital ingredient in their kitchens, providing them with flavorful culinary experiences for years.