Every summer, the Mexican National Football Team embarks on a tour across the United States to prepare for their international tournaments. In 2019, this tour was a crucial part of their preparation for the CONCACAF Gold Cup. During this tour, they played against top teams like Argentina, Chile, Venezuela, Ecuador, and the United States Men's National Soccer Team. The tour, known as #MEXTOUR, was a collaborative effort between the Mexican Football Federation and Soccer United Marketing (SUM), aiming to engage fans both in person and across digital platforms.

As a Designer at Thirsty Agency, I had the privilege of working on this dynamic campaign. Our creative team developed a comprehensive design and brand kit tailored to the unique characteristics and vibes of each city the team visited. The tour's goal was to spread the #MEXTOUR movement far and wide, creating an unforgettable experience for fans.
This project, spanning from March to September, allowed for a diverse range of creative work. Collaborating with a talented team of individuals, it was exhilarating to see our efforts come to life and make a tangible impact on the soccer community in the United States. Contributing to the fans' experience and the success of the Mexican National Football Team was an incredibly rewarding journey.