As the Mexico Women’s National Football Team continues to expand its fandom across the United States, our partners at MLS, Soccer United Marketing, and the Federación Mexicana de Fútbol tasked us with creating a look and feel for the team’s U.S. tour matches. Our goal was to develop an all-encompassing message that inspires Mexican pride and love across the multi- and bi-cultural generations living in the U.S. This case study highlights the Mexico vs. Houston Dash match at Shell Energy Stadium.

Working on this project, we focused on creating a vibrant and cohesive visual identity that resonated with fans. We developed promotional materials that celebrated Mexican heritage, designed engaging stadium graphics, and produced dynamic social media content to build excitement. Our team crafted marketing assets that highlighted the unique cultural aspects of the event, ensuring a rich and inclusive atmosphere both in the stadium and online.