In a groundbreaking event, Latin America witnessed its first digital roast, featuring the renowned Mexican influencer, Werevertumorro. This comedy legend faced seven of his most notorious rivals from the internet. Working alongside an incredible creative team, we organized a live-taped event that made internet history.
To build excitement for the show and connect with fans, we crafted hundreds of social media content pieces. As the event unfolded, we had the opportunity to further explore its unique identity and embrace its roast and punk aesthetic.