The 15th edition of the CONCACAF Gold Cup unfolded across the United States, Costa Rica, and Jamaica, showcasing the best teams from North America, Central America, and the Caribbean. In 2019, the Gold Cup sought a rejuvenated identity, aiming to unite the entire soccer community in the region. To encapsulate this vision, the tournament adopted a new tagline: "This Is Ours." This powerful message aimed to unite all participating nations and emphasize the event's significance, celebrating the diverse cultures and journeys of each team.

As a member of the creative team, I had the privilege of contributing to various projects that helped bring the tournament's vibrant vision to life. I worked on the visual representation and rollout of the "This Is Ours" tagline, ensuring it resonated with fans and participants alike. I designed promotional materials that celebrated the unique cultures of each participating nation, creating a rich and inclusive atmosphere, and developed engaging stadium graphics, including LED displays, banners, and signage. Additionally, I produced dynamic social media content, crafted marketing materials, and created content for official merchandise, all of which amplified the tournament's presence and promoted the "This Is Ours" ethos.