In early May 2019, the Mexican Football Federation and their agency approached me to collaborate with their creative team. Our goal was to create the MEXTOUR LIVE experience for soccer fans in Dallas, Texas. This project aimed to adapt the unique style of #MEXTOUR to the city of Dallas and provide an unforgettable soccer-focused event for fans of the FMF Men’s Soccer team.
As part of this experience, we invited special guests to perform and host events. The FMF Men's soccer team and their Mascot also made an appearance before their match against Ecuador at ATT Stadium. My role was to design and create the visuals for this event. We provided support in various media channels and raised awareness among fans leading up to the event. On the day of the event, we ensured an incredible experience for everyone in attendance.