As part of the Conscious Minds Studios' Nike App team, our mission was twofold: to ignite the Nike community's enthusiasm for upcoming releases and exclusive content, while commemorating this momentous milestone alongside the legendary Chloe Kim.
With 2022 being a year full of surprises and challenges, our team poured their hearts into crafting captivating editorial events that would truly captivate the Nike App users. We harnessed the power of storytelling to immerse the community in a celebration that transcended the virtual realm and created a profound connection.
Our first step entailed meticulously curating a series of exclusive drops. These highly-anticipated releases promised to inspire athletes and sneaker enthusiasts alike, showcasing the innovation and groundbreaking designs that have made Nike a world-renowned brand.
To further ignite excitement within the community, we leveraged Chloe Kim's remarkable journey as an Olympic champion and her affiliation with the Nike brand. Chloe's inspiring story, determination, and unwavering commitment to excellence mirrored the spirit of the Nike App's six-year anniversary. We crafted a multimedia experience that highlighted Chloe's dedication to her craft, intertwining her personal narrative with the app's growth and evolution.
Through interactive virtual events and live Q&A sessions, we provided the Nike community with an intimate glimpse into Chloe's world. This unique opportunity allowed fans to connect with their idol on a more personal level, as Chloe shared her experiences, insights, and the impact that the Nike App had on her athletic journey. By facilitating this direct interaction, we fostered a sense of unity, celebrating the Nike App's six-year legacy alongside a beloved athlete.

As the Nike App team at Conscious Minds Studios, we are proud to have contributed to this momentous occasion. Our dedication to crafting exceptional editorial events, coupled with Chloe Kim's inspiring presence, has allowed us to ignite excitement within the Nike community, while solidifying the app's position as a hub of creativity and innovation.