In the year 2023, I was privileged to be part of an exciting project to create visual ads for AT&T that specifically targeted Latino American users who frequently crosses borders between Mexico and United States.
The primary objective was clear - to bridge the communication gap for these cross-border travelers and provide them with the convenience of relying on AT&T's single plan without the need for an additional line for a different country. The message was simple yet powerful: "Two Countries, One Network."

I focused on highlighting the seamless connectivity offered by AT&T's network, regardless of the traveler's location.
The ads showcased vibrant imagery representing both Mexico and the United States, underscoring the cultural richness of both countries.
By incorporating iconic landmarks and symbols, I aimed to create a sense of familiarity and belonging for the Latino American users.
The visual ads portrayed travelers moving effortlessly between the borders, seamlessly switching from one country's network to the other without any interruption.

To complement the visual appeal, we strategically placed these ads on platforms that were popular among travelers, such as social media channels with active cross-border communities, travel websites, and popular radio stations. Digital billboards were strategically positioned at border crossings and airports, ensuring maximum exposure to the target audience when they were most likely to consider their communication needs.