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Leagues Cup 2019

In 2019, Major League Soccer (MLS) and Liga MX joined forces to create the Leagues Cup, a new tournament held during the summer. The inaugural edition of the tournament took place in the United States and featured four teams from Liga MX: Club America, Club Tijuana, Cruz Azul, and Tigres UANL, as well as four teams from MLS: LA Galaxy, Real Salt Lake, Houston Dynamo, and Chicago Fire.

As part of our involvement, we were responsible for designing and developing the branding for the tournament. This included creating awareness and promoting the participating teams, both on and off the field. We worked closely with MLS and their teams to ensure the success of the Leagues Cup tournament.
The tournament concluded in Las Vegas, and plans for the next edition are already underway. We are excited about the future of the Leagues Cup and look forward to continuing our collaboration with MLS and Liga MX to make the tournament even more successful in the years to come.

Role Art Direction & Social Content Strategy
Client
Major League Soccer
Agency Thirsty Agency
Year 2019

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